Wednesday, October 1, 2014

Revisiting Bitcoin: One Retailer's First-Hand Experience

Earlier this year, we explored the pros and cons of retailers adopting the digital currency, Bitcoin. Since its introduction in 2009, well-known companies such as NewEgg, Dell and have adopted this new concept, making the payment option available onsite. So how is it working for retailers and consumers alike?

A recent article from GetElastic shared one retailer's experience with the purchase form and found that overall, Bitcoin adoption was fairly low for consumers, but the opportunity for growth is still present.

Take a look at the recent article, "One Online Retailer's Experience With Bitcoin." In it, you'll find:

1. Why this company decided to implement Bitcoin as a payment option
2. What challenges were faced with Bitcoin integration
3. How the company will determine whether to continue using Bitcoin
4. How they tested its presentation in checkout
5. What they are doing to target Bitcoin users
6. The bottom line: Is Bitcoin right for their ecommerce site?

by Samantha Warner
Marketing Extraordinaire