Thursday, April 16, 2015

3 Tips to Empower Better Customer Service

Good customer service often stems from the company’s culture itself. Does leadership say and show that they value customer service excellence? Are customer service providers empowered to provide good service to customers? There are many pieces to a solid customer service policy, and it all comes from the attitude spread from the top down of the organizational hierarchy.

Thursday, April 9, 2015

Do They See You? Visibility on Social Media.

Social Media marketing gives organizations opportunities to create relationships with their customers that are more personal in nature, giving brands a much more human voice and making it easier for potential customers to buy in to a message. That is, if the massage is actually being seen.

Thursday, April 2, 2015

Social Network Marketing - What to Avoid

Social network marketing is an essential part of a digital marketing strategy. According to the Pew Research Network, of the adults that regularly log onto the internet, 74% of those are active on social networks. The market is certainly thriving, however, as marketers, we often get distracted by chasing that coveted viral message by overselling, overpaying and oversharing.

Thursday, March 26, 2015

Common Sense Solutions to Improve Customer Service

The Accenture Global Consumer Pulse Research Study, a 10 year study tracking consumer activity worldwide, found that in the US, 53% of consumers switched providers because of bad service in at least one industry. They also found that 80% of the service changes that occurred could have been avoided with better customer service.

Tuesday, March 24, 2015

eBay Messaging API Email Different than POP3

Using the eBay interface to read customer messages by communicating directly with the eBay database is very different from reading regular email from your POP3 or IMAP accounts. ReplyManager's eBay Integration interfaces with eBay to allow sellers to respond directly to buyers, which includes those buyers that choose to remain anonymous.

Thursday, March 19, 2015

Knowing When to Advertise on What Device

Do you know when a customer is most likely to purchase something on their phone or tablet vs desktop or laptop? Or what type of advertising works best on what device?

Thursday, March 12, 2015

Why Online Sellers Should Consider a Business Plan

When you have a goal, most times it’s helpful to have a plan in order to reach that goal. Whether it’s to increase sales, loose a few pounds, or even to just drive to the store. You know that the easiest way to get to the grocery store is to take that right at Miller, left at Main, and straight past the post office on the right side of the road. The same can be said of owning and operating a business.