Bounce rates illustrate the percentage of people who visit a website and leave without clicking through to any other pages. For ecommerce sites, the reasons behind high bounce rates may vary. For example, either the experience wasn't what they expected, they had a hard time navigating, or something else may be preventing them from engaging further with the site.
On any given day, consumers are exposed to nearly 5,000 marketing messages, send and receive over 82 billion emails, and bury themselves among the 500+ million tweets sent per day. Given this overload of online content, how can businesses break through the clutter to promote consumer engagement with their own brands?
We've received some great feedback and suggestions regarding our recent integration with eBay's Resolution Center. Here's a look at some of the most frequently asked questions regarding the use and setup of this feature.
In the competitive world of e-commerce, there are a number of tools and services designed to help sellers rise above the competition - from shopping cart solutions to fulfillment services. To many experts, inventory alone may be the most important element of an e-commerce business, and choosing the right product categories is the first step toward success.
Social media giants, Facebook and Twitter, are inching closer to becoming preferred social commerce platforms. Both companies are testing "Buy Now" buttons onsite with the goal of increasing user engagement while providing added value to advertisers.
Instagram is a popular social networking app that allows users to edit and share photos and videos with peers across all social media platforms. What makes this application unique for retailers is its ability to tell a story about a person's life or convey a brand's personality through imagery alone.