Thursday, July 30, 2015
You’re doing all of the right things to reduce cart abandonment - good design and navigation, easy checkout - but buyers continue to abandon their shopping cart. You’re not alone.. According to eCommerce personalization experts Barilliance, during the Black Friday/Cyber Monday weekend of 2014, there was a shopping cart abandonment rate of 65%. With the 2015 holiday prep that is going on for many etailers (and we hope you are one of them) this is a very real concern.
Thursday, July 23, 2015
In April, we wrote about the importance of mobile-friendly site design in the etail marketplace. Well, Adobe’s Digital Advertising Report for the second quarter of 2015 is out, and the numbers affirm how indispensable mobile design really is.
Thursday, July 16, 2015
In a crowded online marketplace, customer experience has become a key differentiator to businesses wanting to compete at the front of the pack.. Excellent customer experiences increases the customer’s brand loyalty. And brand loyalty leads to repeat business, increasing the value of the customer over time.
Thursday, July 9, 2015
If you’re an online seller making profits on overseas sales, and you need to repatriate your earnings, you know what you want - a quick and easy process and, of course, to save a bit of money along the way. Well, we all do, don’t we? So with that in mind, we’ve decided to take a closer look at the business of eCommerce, and particularly, how to get your money home the best way.
Thursday, July 2, 2015
We know that we’re in the height of summer, but a successful holiday selling season really starts now. Last year, retail sales grew 4% for November and December. This is the time when successful sellers start analyzing last year’s results if they haven’t already, and formulating a strategy for the end of the current year.
Thursday, June 25, 2015
Online retail changes at dizzying speeds and it can be difficult to keep up with the rapid pace in which product prices and their positioning change. If a business is a “one-man shop” how are they to compete with bigger sellers? Even if you have a staff overseeing product listing and pricing, it’s nearly impossible to keep up with the constant changes, especially when you are managing hundreds or thousands of skus.
Thursday, June 18, 2015
Prime membership. What an innovative sales technique. Not only does Amazon tie consumers into using their marketplace to buy with all they offer with Prime, but they generate revenue by tacking on a pricetag to their consumer rewards program. According to Consumer Research Intelligence Partners, Amazon Prime members spend over double the amount non-Prime members spend per year ($1500 Prime, $625 non-Prime). With all of the success Amazon is seeing in direct response to Prime, there are bound to be copies popping up in competition.