Traditional loyalty programs, like discount cards and reward points, may no longer appeal to consumers the way they did a few years back. In fact, less than 45% of consumers are actively engaged with their current loyalty program. Learn how retailers are changing their focus to engage consumers more effectively - adding personalization and value to the overall experience.
According to research, 98% of e-commerce copy (ex: product descriptions, calls to action, etc.) has a direct impact on website conversions, but crafting the perfect message takes time and finesse. Let's face it - we're not all copywriters, so how can you create copy that sells?
The world of e-commerce and web design is constantly changing, challenging retailers to stay up-to-date on the latest trends. Making small improvements to a website (like adding live chat or testimonials) can make a huge impact on conversion rates, turning first-time visitors into repeat customers.
During the summer season, many online retailers experience a significant slowdown in sales where profits are typically at their lowest point of the year. Skip McGrath, an expert in online retail, has a strategic plan to get through this slump - cutting costs and keeping profits up this summer.
Over the years, print media has experienced a steady decline in revenue. Despite this downward trend, many e-commerce companies are actually moving back to print to help boost revenue, introducing ad-supported magazines and other publications that feature items available for purchase on their websites.
Back in 2005, eCommerceBytes conducted a survey to determine the best day of the week and time of the day for sellers to end auctions on eBay. In a recent survey (nearly 9 years later), the results shows very little change.