Friday, August 1, 2014

Facebook & Twitter: Breaking into the Ecommerce Space

Social media giants, Facebook and Twitter, are inching closer to becoming preferred social commerce platforms. Both companies are testing "Buy Now" buttons onsite with the goal of increasing user engagement while providing added value to advertisers.

Tuesday, July 29, 2014

How to Use Instagram for Ecommerce

Instagram is a popular social networking app that allows users to edit and share photos and videos with peers across all social media platforms. What makes this application unique for retailers is its ability to tell a story about a person's life or convey a brand's personality through imagery alone.

Thursday, July 24, 2014

The Key to Successful Loyalty Programs

Traditional loyalty programs, like discount cards and reward points, may no longer appeal to consumers the way they did a few years back. In fact, less than 45% of consumers are actively engaged with their current loyalty program. Learn how retailers are changing their focus to engage consumers more effectively - adding personalization and value to the overall experience.

Tuesday, July 22, 2014

4 Ways to Prepare for the 2014 Holiday Season

We're only a few months away from the busiest, most profitable season for e-commerce and experts are already predicting online sales to reach nearly $300 billion.

Tuesday, July 15, 2014

Crafting E-Commerce Copy Like a Pro

According to research, 98% of e-commerce copy (ex: product descriptions, calls to action, etc.) has a direct impact on website conversions, but crafting the perfect message takes time and finesse. Let's face it - we're not all copywriters, so how can you create copy that sells?

Thursday, July 10, 2014

Ways to Increase Website Conversions

The world of e-commerce and web design is constantly changing, challenging retailers to stay up-to-date on the latest trends. Making small improvements to a website (like adding live chat or testimonials) can make a huge impact on conversion rates, turning first-time visitors into repeat customers.

Tuesday, July 8, 2014

Coping With the Summer Slowdown

During the summer season, many online retailers experience a significant slowdown in sales where profits are typically at their lowest point of the year. Skip McGrath, an expert in online retail, has a strategic plan to get through this slump - cutting costs and keeping profits up this summer.