Thursday, April 16, 2015
Good customer service often stems from the company’s culture itself. Does leadership say and show that they value customer service excellence? Are customer service providers empowered to provide good service to customers? There are many pieces to a solid customer service policy, and it all comes from the attitude spread from the top down of the organizational hierarchy.
Thursday, April 9, 2015
Thursday, April 2, 2015
Social network marketing is an essential part of a digital marketing strategy. According to the Pew Research Network, of the adults that regularly log onto the internet, 74% of those are active on social networks. The market is certainly thriving, however, as marketers, we often get distracted by chasing that coveted viral message by overselling, overpaying and oversharing.
Thursday, March 26, 2015
The Accenture Global Consumer Pulse Research Study, a 10 year study tracking consumer activity worldwide, found that in the US, 53% of consumers switched providers because of bad service in at least one industry. They also found that 80% of the service changes that occurred could have been avoided with better customer service.