Thursday, August 27, 2015
Strategic preparations for the 2015 Holiday selling season are well under way for most small to large etail businesses. Along with marketing efforts and inventory decisions, shipping must also be planned for, especially considering the projected rising costs across most major carriers.
Thursday, August 20, 2015
Persuasive eCommerce is the strategy etailers employ to attract and convince customers to make a purchase. Many eTailers use obvious graphical methods to get customers to spend their money, such as prominent positioning and sharp graphics (high contrast and high quality images), but may not make use of psychological tactics.
Thursday, August 13, 2015
If you sell on Amazon, you might already know how important your keyword optimization is. Just as in traditional SEO, there is a method to Amazon’s rank madness, and there are specific actions you can take to improve your product ranking in Amazon.
Thursday, August 6, 2015
How does a seller retain visibility so the customer can find them while selling their products at a profit and not having to manually reprice their items every time there is a price fluctuation? Introducing XSellco Price Manager. Price Manager allows Amazon sellers to automate all their pricing to keep themselves competitive against other sellers. It provides sellers the competitive edge of real time repricing with minimal effort.
Thursday, July 30, 2015
You’re doing all of the right things to reduce cart abandonment - good design and navigation, easy checkout - but buyers continue to abandon their shopping cart. You’re not alone.. According to eCommerce personalization experts Barilliance, during the Black Friday/Cyber Monday weekend of 2014, there was a shopping cart abandonment rate of 65%. With the 2015 holiday prep that is going on for many etailers (and we hope you are one of them) this is a very real concern.
Thursday, July 23, 2015
In April, we wrote about the importance of mobile-friendly site design in the etail marketplace. Well, Adobe’s Digital Advertising Report for the second quarter of 2015 is out, and the numbers affirm how indispensable mobile design really is.
Thursday, July 16, 2015
In a crowded online marketplace, customer experience has become a key differentiator to businesses wanting to compete at the front of the pack.. Excellent customer experiences increases the customer’s brand loyalty. And brand loyalty leads to repeat business, increasing the value of the customer over time.