Wednesday, December 17, 2014

Online Shopping Habits: Men vs. Women

I'm sure many of us would like to contest the differences (and similarities) between men and women in terms of their shopping habits and preferences. A recent infographic has done just that, highlighting the ways in which men and women research products, use coupons and actually make purchase decisions.

Tuesday, December 16, 2014

2-Step Verification for Hotmail / Outlook

If you are getting errors such as "Web Login Required" or "Account is blocked. Login to your account via a web browser," chances are that Hotmail (Outlook) is requiring that you implement a 2-Step Verification on your email account. The error message can vary, but outside of incorrect usernames or passwords, “trouble reading an account” errors are most likely associated with the need for 2-Step Verification.

Thursday, December 11, 2014

Targeting Your eCommerce Marketing Message

One of the most fascinating things about life is the fact that everyone is unique. Each person has different likes, dislikes, worries, values, fears, etc. In terms of marketing, the same holds true - so crafting one message to speak to all audiences should never be the focus of a marketing strategy.

Thursday, December 4, 2014

How To Think Like Your Customers

Thinking like a customer should be at the forefront of any business. A recent article from InsightSquared explains this concept and how to accomplish this - stating that sales representatives need to focus less on the idea of selling and more on what the consumer is thinking. By knowing what your customers like, dislike and value in a product or service, you can essentially better serve your customers.

Tuesday, November 25, 2014

Tips to Improve Your eCommerce Packaging

Consumers expect a certain quality when purchasing items online and if a company doesn't deliver those expectations, the chances of repurchase is low. Why is repurchase so important? Research shows that it is 6 to 7 times more expensive to acquire a new customer than it is to keep an existing one.

Thursday, November 20, 2014

The Ideal Length for Blog Posts, Podcasts, Tweets and More

Our time is valuable, especially when it comes to online content and engagement. By next year, researchers expect consumers to be exposed to nearly 15+ hours of content each day. With so much information on the web, it's easy to become overwhelmed.

Thursday, November 13, 2014

Setting Thanksgiving Auto-Responders in 2014

The biggest shopping day of the year is right around the corner. As you prepare your online store with products, packing materials and temporary staff members, don't forget to prep your online customer support. Whether you're going to be out of the office or you simply wish to share your extended holiday hours with your customers, setting up your auto-responder is simple.