Thursday, January 22, 2015

Email Marketing v. Social Media Marketing

Oftentimes, new technologies and techniques distract and confuse us from what works and what we are actually trying to accomplish. Recently, marketers have been debating the merits of email marketing versus social media marketing, and if one is better than the other.

Thursday, January 15, 2015

Minimizing the Impact of Returns and Chargebacks

You did your homework and designed a strategy that led to record sales for your company. But what about looming returns and chargebacks? What impact will they have on your bottom line? What percentage will be due to “friendly fraud”?

Thursday, January 8, 2015

5 Key Marketing Strategies for 2015

2014 certainly was an interesting year. We hope that it was prosperous for all of you, and that you took with you many valuable lessons to help your businesses function more efficiently and effectively. A great way to prepare for the New Year is to go into it with a plan in hand to pave the way for a successful 2015.

Tuesday, December 30, 2014

How to Profit by Offering Free Shipping

Studies show that nearly 80% of consumers believe free shipping is essential to their purchase decisions, leading them to spend on average 30% more per order. For many retailers, the word free means less profit, but by carefully incorporating free shipping into your business strategy, you can ensure three things: customer satisfaction, higher conversion rates and a competitive edge over the competition.

Tuesday, December 23, 2014

Finding Success Using eCommerce Product Videos

In a recent article, eCommerceFuel helps retailers find success producing video for their eCommerce websites. Aside from the many strategies included in its guide, you'll learn that product and branding videos may not be as difficult to implement as you initially thought - and the time invested will be worth it in the end.

Wednesday, December 17, 2014

Online Shopping Habits: Men vs. Women

I'm sure many of us would like to contest the differences (and similarities) between men and women in terms of their shopping habits and preferences. A recent infographic has done just that, highlighting the ways in which men and women research products, use coupons and actually make purchase decisions.

Tuesday, December 16, 2014

2-Step Verification for Hotmail / Outlook

If you are getting errors such as "Web Login Required" or "Account is blocked. Login to your account via a web browser," chances are that Hotmail (Outlook) is requiring that you implement a 2-Step Verification on your email account. The error message can vary, but outside of incorrect usernames or passwords, “trouble reading an account” errors are most likely associated with the need for 2-Step Verification.