Our time is valuable, especially when it comes to online content and engagement. By next year, researchers expect consumers to be exposed to nearly 15+ hours of content each day. With so much information on the web, it's easy to become overwhelmed.
The biggest shopping day of the year is right around the corner. As you prepare your online store with products, packing materials and temporary staff members, don't forget to prep your online customer support. Whether you're going to be out of the office or you simply wish to share your extended holiday hours with your customers, setting up your auto-responder is simple.
Every retailer wishes it could accurately predict its success during the holidays, especially since quarter four represents nearly 20% to 40% of a retailer's annual sales. eCommerce analysts are working to predict this year's success judging by some of the most popular trends - from mobile commerce to video content.
In a recent article, we learned about UPS and FedEx's plans to avoid a repeat of last year's holiday shipping fiasco. The United States Postal Service has also released it's plans for the holiday season, announcing its suggested mail-by deadlines for retailers and consumers alike.
Content marketing has proven successful time and time again for businesses. In fact, recent studies show that B2B companies that blog generate 67% more leads per month that those who don't. Similarly, 67% of consumers claim to feel better about (and are more likely to purchase from) companies that deliver custom content.
John Lawson is an eCommerce mogul and author of "Kick Ass Social Commerce for E-preneurs." His highly-energetic nature and superior knowledge of eCommerce has helped thousands of people all over the world grow their business and success online.
Last year's holiday shipping fiasco left nearly 2 million packages stranded across the United States just before Christmas. This was caused (in part) by severe weather, a condensed holiday shopping season, and an overwhelming volume of last-minute packages dropped off for shipment at UPS and FedEx locations.