Content marketing has proven successful time and time again for businesses. In fact, recent studies show that B2B companies that blog generate 67% more leads per month that those who don't. Similarly, 67% of consumers claim to feel better about (and are more likely to purchase from) companies that deliver custom content.
John Lawson is an eCommerce mogul and author of "Kick Ass Social Commerce for E-preneurs." His highly-energetic nature and superior knowledge of eCommerce has helped thousands of people all over the world grow their business and success online.
Last year's holiday shipping fiasco left nearly 2 million packages stranded across the United States just before Christmas. This was caused (in part) by severe weather, a condensed holiday shopping season, and an overwhelming volume of last-minute packages dropped off for shipment at UPS and FedEx locations.
According to the National Retail Federation, consumer spending is expected to increase 8% this holiday season, bringing in nearly $650 billion in sales. With over 1.32 billion users on Facebook, 271 million on Twitter, and 150 million on Instagram, it's no surprise that companies are investing more time and money on social marketing this year compared to last.
Jodi Gaines Pereira, CEO and Co-Founder of ReplyManager, had the pleasure of joining Griff and Lee as a guest on eBay Radio this week. During the show, Jodi discussed the importance of customer support and how it impacts online selling - along with some helpful tips to improve.
Earlier this year, we explored the pros and cons of retailers adopting the digital currency, Bitcoin. Since its introduction in 2009, well-known companies such as NewEgg, Dell and Overstock.com have adopted this new concept, making the payment option available onsite. So how is it working for retailers and consumers alike?