The Importance of Measuring Mobile Moments

According to Forrester, the average smartphone user looks at their device up to 200 times a day, totaling over two hours screen time daily. With smartphone usage growing exponentially, that is a massive audience. In the evolving digital marketplace, sellers need to learn how to quantify all of that data in order to craft a mobile marketing strategy.

3 Tips to Combat Ad Blockage for Mobile Commerce

The numbers say it all. 79% of internet users own a smartphone. Demandware says smartphones are responsible for 94% of the increase in digital commerce traffic, 74% increase in basket creation, and 47% increase in order growth. Mobile commerce is driving a significant amount of ecommerce boost.

Using Instagram to Drive Online Sales

Do you know where your potential customers are online? The answer is: everywhere. Most of you reading this article are in the business of selling. A big part of selling is attracting potential buyers and increasing brand awareness. Social media makes it easier than ever before for sellers to target their message to the audiences with the potential to increase revenue.

4 Tips for an Excellent Customer Experience

In a crowded online marketplace, customer experience has become a key differentiator to businesses wanting to compete at the front of the pack.. Excellent customer experiences increases the customer’s brand loyalty. And brand loyalty leads to repeat business, increasing the value of the customer over time.

7 Tips For Better Product Images

Pictures can tell a whole story without saying one word. High quality, custom product images are of the utmost importance to online sellers. They help set the seller apart from the pack, while giving the customer as much physical information as possible about the product.

Social Network Marketing - What to Avoid

Social network marketing is an essential part of a digital marketing strategy. According to the Pew Research Network, of the adults that regularly log onto the internet, 74% of those are active on social networks. The market is certainly thriving, however, as marketers, we often get distracted by chasing that coveted viral message by overselling, overpaying and oversharing.

It’s Official! Brands Can't Stop You From Re-selling

Much of the online marketplace is modeled around re-selling secondhand goods. This is especially true for eBay. In 1998, the Supreme Court ruled that first-sale doctrine applies to products made in the United States that are sold overseas. This meant that the copyright holder (the brand) could only claim profit for an item sold on the first sale. If the item was re-sold in the United States, the profit would go to the purchaser of that item. But in coming years, that ruling would be challenged, potentially jeopardizing online reselling of products.

What Does Your Company Logo Represent?

Think about your company logo. What does it represent? Why did you choose the colors that you did? A recent infographic shared by Entrepreneur highlights everything you didn't know about logos - how they affect children early in life, why certain colors are used and what feelings they promote, how much popular logos are worth today, and how popular logos such as Pepsi, Microsoft and Apple have evolved over time.