Thursday, June 19, 2014

What Does Your Company Logo Represent?

Think about your company logo. What does it represent? Why did you choose the colors that you did? A recent infographic shared by Entrepreneur highlights everything you didn't know about logos - how they affect children early in life, why certain colors are used and what feelings they promote, how much popular logos are worth today, and how popular logos such as Pepsi, Microsoft and Apple have evolved over time.

Here's what we learned: 

Logos influence us early in life 
Did you know that between the ages of 3 and 5, children begin to recognize the idea that a logo stands for a product? By the age of 7 or 8, the majority of children are actually able to correctly match up logos and their products. 

Why certain colors are used
The colors that are used when designing logos are often associated with different ideas and promote different feelings. For example - the color black (used in the Blackberry or Tiffany & Co. logo) is often associated with the idea of formality and the mystery of night, making you feel bold, serious and luxurious. Makes sense, right? 

What are popular logos worth today and how have they evolved over time? 
Well-known logos like Microsoft, Google and Coca-Cola were all originally designed by either the owner of the company or an in-house design team, saving the company a ton of money. Take Microsoft for example. The redesign of their newest logo was developed by an in-house team and would have cost nearly $250k to $500k if designed by a branding firm. 

To learn more about these ideas, take a look at the entire infographic at: 

(Click here to view the infographic)

by Samantha Warner
Marketing Extraordinaire