Using Instagram to Drive Online Sales

Do you know where your potential customers are online? The answer is: everywhere. Most of you reading this article are in the business of selling. A big part of selling is attracting potential buyers and increasing brand awareness. Social media makes it easier than ever before for sellers to target their message to the audiences with the potential to increase revenue.

Instagram users can quickly search for what they are interested in using tags and a “quick look” feature to verify relevance. And Instagram is using that data to aid advertisers. The platform has followed in Facebook’s footsteps with enrichment of their ad formatting and targeting options, offering photo, video, and carousel ads.

Instagram advertising can help marketers with:

• Website: Direct traffic to key locations on your website.

• App Installs: Drive application installations.

• Video: Tell visually rich stories. Instagram advertising increases the length of video from their standard 15 seconds to 30 seconds.

• Awareness: Increase brand recognition. There were 400 million active users on Instagram this September.

All it takes is a glance at the right image to increase traffic to your online store. A picture is worth a thousand words! Take a look at the article “How to Run Instagram Ads. They are Finally Here for All to Enjoy” by Yinc Marketing. It’s has an easy to follow set of step-by-step instructions on using Instagram’s new advertising tools.

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Sources:

• Yinc Marketing- How to Run Instagram Ads. They are Finally Here for All to Enjoy
• Instagram- Advertising on Instagram
• DMR- By The Numbers: 150+ Interesting Instagram Statistics (September 2015)

Barbara Anderson

Marketing Coordinator