The Importance of Measuring Mobile Moments

According to Forrester, the average smartphone user looks at their device up to 200 times a day, totaling over two hours screen time daily. With smartphone usage growing exponentially, that is a massive audience. In the evolving digital marketplace, sellers need to learn how to quantify all of that data in order to craft a mobile marketing strategy.

Get Ready for Shipping Rate Hikes US Sellers!

Etail sellers in the US get ready. USPS has recently announced that effective on January 17, 2016, shipping service rates will see increases in several areas. Make sure to review rate increases to ensure your business will remain profitable as these increases may very well affect a seller’s ability to offer free shipping.

eTail Online Fraud Prevention

The profile of the average criminal committing fraud in the U.S. is quite specific. SiftScience ran a year-long study and found the average fraudster says they are an 87-year-old male from Alaska, and purchases something with a value less than $20. Most fraudulent transactions happen at 3 AM and are shipped to the east coast of the US. Orders going to Miami-Dade county in Florida have the highest likelihood of being fraudulent orders.  

3 Tips to Combat Ad Blockage for Mobile Commerce

The numbers say it all. 79% of internet users own a smartphone. Demandware says smartphones are responsible for 94% of the increase in digital commerce traffic, 74% increase in basket creation, and 47% increase in order growth. Mobile commerce is driving a significant amount of ecommerce boost.

Amazon Sales On the Rise Going Into Holidays

ChannelAdvisor recently published an article highlighting Amazon’s amazing 3rd Quarter results. The platform experienced its second straight quarter of growth, actually exceeding their $24.9 Billion forecast of expected revenue at $25.4 Billion. Much of that growth is due to their robust 3rd party seller market.

3 Tips to Generate More Revenue from Adwords Holiday Campaigns

The seasons are changing and we are heading into the holiday shopping season, are you ready for the busiest time of year?  Finch knows that this time of the year companies are putting final touches to their marketing plans for Q4.  You are making your list and checking it twice in order to beat out your competition and gaining more sales from your marketing efforts.  We want to help you make sure what you have in place is what will make 2015 a year to remember.

2015 UK and US Holiday Shipping Deadlines

It’s that time of year! The holiday season makes or breaks the entire year for many etail sellers. Quick, on time deliveries are no longer optional, but absolutely necessary in order to thrive. The big three U.S. shippers recently released their shipping deadlines for delivery by December 25th. Be sure to mark these dates for domestic services on your dashboard calendars, sellers!

Cyber Monday. Are you ready?

Cyber Monday is fast approaching. 2014 saw over $2 billion dollars on this single day. Hopefully everyone has completed their etail homework and has a plan in place to make the most out of this busy sales day. RJMetrics reports that the holiday shopping season can result in 30% of a seller’s entire year. The holidays can literally make or break a business.

Best Seller Tools to Boost Holiday Sales

Sometimes boosting your sales performance isn’t simply a case of increasing the amount of calls you make, or ramping up your PPC game; there are multiple things you can do to help increase sales, and they can come from unlikely places. Here are some tools you can use to give your sales performance the extra push it needs.

Using Amazon Forums Social Involvement to Boost Your Sales

Amazon works hard to make sure sellers as well as buyers are as well informed as possible. They've even gone as far as supporting community forums that allow questions be submitted in an open, public arena, allowing anyone who may have an answer the opportunity to share their information. This is a great opportunity for sellers to get involved by answering general questions on product they sell, and, in-turn making their brand more visible and even boosting sales.

Does Homeowner’s Insurance Protect Your Small Business?

A fire destroys the storage unit where you keep most of your inventory. Or, a client slips and hurts themselves outside your home, where you run your business. Does your homeowner’s insurance cover the costs?

Happy Support Staff Leads to Great Customer Service Success

Your customer service staff is the lifeline to communications with your actual customers. While you may have a marketing plan designed to send your message to customers, your customer service staff are in actual, customer-initiated communications, many times with customers that may not be very happy.

Do They See You? Visibility on Social Media.

Social Media marketing gives organizations opportunities to create relationships with their customers that are more personal in nature, giving brands a much more human voice and making it easier for potential customers to buy in to a message. That is, if the massage is actually being seen.

Social Network Marketing - What to Avoid

Social network marketing is an essential part of a digital marketing strategy. According to the Pew Research Network, of the adults that regularly log onto the internet, 74% of those are active on social networks. The market is certainly thriving, however, as marketers, we often get distracted by chasing that coveted viral message by overselling, overpaying and oversharing.

Knowing When to Advertise on What Device

Do you know when a customer is most likely to purchase something on their phone or tablet vs desktop or laptop? Or what type of advertising works best on what device?

Email Marketing v. Social Media Marketing

Oftentimes, new technologies and techniques distract and confuse us from what works and what we are actually trying to accomplish. Recently, marketers have been debating the merits of email marketing versus social media marketing, and if one is better than the other.

Shocking Holiday Predictions for eCommerce

Every retailer wishes it could accurately predict its success during the holidays, especially since quarter four represents nearly 20% to 40% of a retailer's annual sales. eCommerce analysts are working to predict this year's success judging by some of the most popular trends - from mobile commerce to video content.

Social Marketing Trends for the 2014 Holiday Season

According to the National Retail Federation, consumer spending is expected to increase 8% this holiday season, bringing in nearly $650 billion in sales. With over 1.32 billion users on Facebook, 271 million on Twitter, and 150 million on Instagram, it's no surprise that companies are investing more time and money on social marketing this year compared to last.

Facebook & Twitter: Breaking into the Ecommerce Space

Social media giants, Facebook and Twitter, are inching closer to becoming preferred social commerce platforms. Both companies are testing "Buy Now" buttons onsite with the goal of increasing user engagement while providing added value to advertisers.