Studies are confirming what we all know - Boomers are a powerful bunch!
Research is showing that Boomers, those between the ages of 44 and 62, are now one of the largest groups of online users. They are doing everything from shopping, gathering information on products and services and staying in touch with friends and family. Understanding and adapting websites to their buying trends would be beneficial to online Marketers.
Read the full article at eMarketer
You’ve Come a Long Way, Boomers, and You’re Online Now! – December 4, 2008