Since the announcement of Kate Middleton's pregnancy, there has been widespread interest in everything from the sex of the baby to what clothing the Duchess wore throughout her pregnancy. Now, the focus will be on the new prince.
Everything from the baby's carriage, to clothing, accessories and toys will become the new trend in baby wear and nursery products. Sales of prams and pushchairs are expected to rise by 13% as new parents follow in Kate's footsteps, according to the same report. British businesses (including online retailers) are now launching royal baby wear lines, "turning the focus on the UK and its mother-baby brands," says Laura Tenison, founder of Jojo Maman Bebe.
Celebrities and public figures are notorious for creating trends in baby wear and nursery products. Take Victoria Beckham for example. According to the report, iCandy Peach, the manufacturer of baby Harper's carriage, grew from £3.6 million to £9.6 million in two years.
As these new trends take off around the world, we can expect various baby products to be duplicated and sold by industry leaders globally, significantly impacting both brick-and-mortar stores as well as online retailers.
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*Photo Credit: PA Wire
by Samantha Warner
Marketing Extraordinaire