Thursday, July 25, 2013

Royal Baby Sparks Increase in Baby Wear and Nursery Product Sales

The birth of Prince George of Cambridge not only marks an exciting moment in British history, but it is expected to significantly impact retail sales and the British economy. The Centre for Retail Research estimates that between merchandise, tourism, and souvenir sales, the birth of the royal baby will boost the economy by nearly £243 million GBP (more than $370 million USD) during the months of July and August alone.

Since the announcement of Kate Middleton's pregnancy, there has been widespread interest in everything from the sex of the baby to what clothing the Duchess wore throughout her pregnancy. Now, the focus will be on the new prince.

Everything from the baby's carriage, to clothing, accessories and toys will become the new trend in baby wear and nursery products. Sales of prams and pushchairs are expected to rise by 13% as new parents follow in Kate's footsteps, according to the same report.  British businesses (including online retailers) are now launching royal baby wear lines, "turning the focus on the UK and its mother-baby brands," says Laura Tenison, founder of Jojo Maman Bebe.

Celebrities and public figures are notorious for creating trends in baby wear and nursery products. Take Victoria Beckham for example. According to the report, iCandy Peach, the manufacturer of baby Harper's carriage, grew from £3.6 million to £9.6 million in two years.

As these new trends take off around the world, we can expect various baby products to be duplicated and sold by industry leaders globally, significantly impacting both brick-and-mortar stores as well as online retailers.

We're very interested to hear first-hand from our customers how this has impacted your online stores. Leave a comment or send us an email at - we may even follow-up with a story about your success!

*Photo Credit: PA Wire

by Samantha Warner
Marketing Extraordinaire