Monday, May 19, 2014

5 Mistakes to Avoid With Small Business Sites

Whether you're selling online services, products or simply showcasing your brand, having a well designed website is vital to your success. For small business owners, maintaining a website by oneself may have its perks (less costly, more control over content, etc.), but there are also a number of things to take into consideration when doing so. Not only can it be time-consuming, but it also involves having a deeper understanding of web design and functionality to keep it running smoothly.

Entrepreneur recently shared an infographic highlighting some of the most common mistakes small business owners make when managing their own websites:

  • No call-to-action: When potential customers visit your site, it's important to be clear on what it is that you want them to do - whether it's to purchase a specific product, request a quote, fill out a form, or request more information.
  • Poor design: Small businesses that maintain their own website often run the risk of developing poorly designed sites that may actually hurt the overall customer experience. 
  • No metrics: 75% of small businesses don't use analytics to measure website performance. Without the use of analytics, businesses are unable to determine the effectiveness of a website or certain marketing efforts. 
  • Poor SEO: Search Engine Optimization (SEO) is key to success for any website. Having a higher Google Page Rank and strong overall presence online will help potential customers find your website. 
  • No social media links: 91% of small businesses fail to include a link to Facebook on their websites (94% fail to link back to Twitter). Linking your social media pages to your site is an easy way to get more people talking about your brand or products online. 

With that in mind, be cautious when making decisions about your website. It may be cost-effective to do the work yourself (in the short-term), but having a poorly constructed site can end up costing you big down the road.

(Click to View the Infographic from MyCase)

by Samantha Warner
Marketing Extraordinaire