Practical eCommerce, Insights for Online Merchants, wrote a great article about 3 Video Trends to Watch in 2013. In it, they cover:
- More Leading Retailers Will Use Product Videos
Citing 48 of top 50 online retailers recently reported they were using product videos compared to 16 in 2011
- Video Advertising May Be More Important
Citing all time records of people now watching more internet video than ever
- Merchants Will Produce More Content Video
Concluding more merchants may produce entertaining or informative videos to engage online shoppers in 2013
** Take note of the comments and individual input posted to this article from a couple of ecommerce retailers already using videos. They offer some great feedback advice.