The Importance of Measuring Mobile Moments

According to Forrester, the average smartphone user looks at their device up to 200 times a day, totaling over two hours screen time daily. With smartphone usage growing exponentially, that is a massive audience. In the evolving digital marketplace, sellers need to learn how to quantify all of that data in order to craft a mobile marketing strategy.

3 Tips to Combat Ad Blockage for Mobile Commerce

The numbers say it all. 79% of internet users own a smartphone. Demandware says smartphones are responsible for 94% of the increase in digital commerce traffic, 74% increase in basket creation, and 47% increase in order growth. Mobile commerce is driving a significant amount of ecommerce boost.

Using Instagram to Drive Online Sales

Do you know where your potential customers are online? The answer is: everywhere. Most of you reading this article are in the business of selling. A big part of selling is attracting potential buyers and increasing brand awareness. Social media makes it easier than ever before for sellers to target their message to the audiences with the potential to increase revenue.

3 Tips to Generate More Revenue from Adwords Holiday Campaigns

The seasons are changing and we are heading into the holiday shopping season, are you ready for the busiest time of year?  Finch knows that this time of the year companies are putting final touches to their marketing plans for Q4.  You are making your list and checking it twice in order to beat out your competition and gaining more sales from your marketing efforts.  We want to help you make sure what you have in place is what will make 2015 a year to remember.

Cyber Monday. Are you ready?

Cyber Monday is fast approaching. 2014 saw over $2 billion dollars on this single day. Hopefully everyone has completed their etail homework and has a plan in place to make the most out of this busy sales day. RJMetrics reports that the holiday shopping season can result in 30% of a seller’s entire year. The holidays can literally make or break a business.

Tips To Improve Customer Feedback

Customer reviews and feedback were the biggest single driver of online sales for all Amazon visitors in the first quarter of 2015, and 40% stated that reviews were the number one influence on their buying decision. Current research suggests that 82% of consumers consider user-generated reviews to be extremely valuable  and a highly rated product increases the likelihood of purchase by 55%.

3 Tips to Improve Sales with Persuasive eCommerce

Persuasive eCommerce is the strategy etailers employ to attract and convince customers to make a purchase. Many eTailers use obvious graphical methods to get customers to spend their money, such as prominent positioning and sharp graphics (high contrast  and high quality images), but may not make use of psychological tactics.

Christmas in July. 5 Tips to Prep for the 2015 Holiday Season.

We know that we’re in the height of summer, but a successful holiday selling season really starts now. Last year, retail sales grew 4% for November and December. This is the time when successful sellers start analyzing last year’s results if they haven’t already, and formulating a strategy for the end of the current year.

Prime Competitors Knocking on Amazon’s Door

Prime membership. What an innovative sales technique. Not only does Amazon tie consumers into using their marketplace to buy with all they offer with Prime, but they generate revenue by tacking on a pricetag to their consumer rewards program. According to Consumer Research Intelligence Partners, Amazon Prime members spend over double the amount non-Prime members spend per year ($1500 Prime, $625 non-Prime). With all of the success Amazon is seeing in direct response to Prime, there are bound to be copies popping up in competition.

7 Tips For Better Product Images

Pictures can tell a whole story without saying one word. High quality, custom product images are of the utmost importance to online sellers. They help set the seller apart from the pack, while giving the customer as much physical information as possible about the product.

The Numbers Prove It. Mobile-Friendly Sites Are a Must

According to Smart Insights, smartphone shipments have surpassed PC shipments globally. While the cost of PC and laptop devices has put them out of reach for many, smartphones are increasingly providing access to the online arena to those who would otherwise not have any. If your retail website isn’t mobile friendly, you are truly missing out.

Do They See You? Visibility on Social Media.

Social Media marketing gives organizations opportunities to create relationships with their customers that are more personal in nature, giving brands a much more human voice and making it easier for potential customers to buy in to a message. That is, if the massage is actually being seen.

Social Network Marketing - What to Avoid

Social network marketing is an essential part of a digital marketing strategy. According to the Pew Research Network, of the adults that regularly log onto the internet, 74% of those are active on social networks. The market is certainly thriving, however, as marketers, we often get distracted by chasing that coveted viral message by overselling, overpaying and oversharing.

Knowing When to Advertise on What Device

Do you know when a customer is most likely to purchase something on their phone or tablet vs desktop or laptop? Or what type of advertising works best on what device?

What You Should Know About Visual Content

Pictures are worth 1000 words. And in 2014, the social media statistics are proving that is truly the case. HubSpot’s Marketing blog recently posted an article highlighting statistics showing that marketers who are effectively incorporating visual content are seeing increased engagement, traffic, and conversion rates.

The Science Behind Making a Sale

Wonder whether that extra special gift made an impression? Will applying stock scarcity tactics really help move that rather large pallet of designer handbags taking up space in your warehouse? A recent infographic prepared by Everreach explores the “science” of making a sale. It touches on factors that researchers have found lead people through the decision making process. Be sure to look at the following three factors that are especially relevant to online merchants:

3 Easy Steps to Increase Valentine’s Day Sales

The National Retail Federation reported that Valentine’s Day sales amounted to $17.3 Billion last year. You don’t need to completely alter your stock to be able to join in on the Valentine’s Day selling. Get creative. Do you sell anything that’s red or pink? Anything with hearts, or the word Love in the title? You may already have profit boosters in your inventory!

Email Marketing v. Social Media Marketing

Oftentimes, new technologies and techniques distract and confuse us from what works and what we are actually trying to accomplish. Recently, marketers have been debating the merits of email marketing versus social media marketing, and if one is better than the other.

5 Key Marketing Strategies for 2015

2014 certainly was an interesting year. We hope that it was prosperous for all of you, and that you took with you many valuable lessons to help your businesses function more efficiently and effectively. A great way to prepare for the New Year is to go into it with a plan in hand to pave the way for a successful 2015.

How to Profit by Offering Free Shipping

Studies show that nearly 80% of consumers believe free shipping is essential to their purchase decisions, leading them to spend on average 30% more per order. For many retailers, the word free means less profit, but by carefully incorporating free shipping into your business strategy, you can ensure three things: customer satisfaction, higher conversion rates and a competitive edge over the competition.