Thursday, November 20, 2014

The Ideal Length for Blog Posts, Podcasts, Tweets and More

Our time is valuable, especially when it comes to online content and engagement. By next year, researchers expect consumers to be exposed to nearly 15+ hours of content each day. With so much information on the web, it's easy to become overwhelmed.

Too much information may overload consumers while too little might not grab their attention - so how do you find the sweet spot? Buffer, a social media management tool, recently crafted an infographic highlighting just that - noting exactly how long online content should be whether it's an email, tweet, hashtag or online video.

Take a look at the infographic, "The Optimal Length for Social Media Updates and More." In it, you'll learn how long the following pieces of content should be:

  • Tweets
  • Facebook Posts
  • Google+ Posts
  • LinkedIn Posts
  • Blog Posts
  • Paragraphs
  • URL Domains
  • Hashtags
  • Email Subject Lines
  • Title Tags
  • YouTube Videos 
  • Podcasts
  • Slideshare Presentations
  • and more!

by Samantha Warner
Marketing Extraordinaire