Maintenance
- Check for broken links and error pages
- Update or improve navigation on your site.
- Replace any outdated images with new ones
Updating Content
- Make sure product pricing and descriptions are accurate
- Make sure contact information is accurate and provide multiple ways to contact your company (ex: email, phone, fax, social media, 'contact us' form)
- Tweak/add new messages across your site in order to create new content for search engines
- Move items around in your catalog to generate interest
Add New Content
- Feature an item for the spring
- Add a blog to your site (this will also help boost search rankings)
- If you already have a blog, make sure you frequently publish new posts
- Consider investing in an SEO strategy to drive traffic to your site
by Samantha Warner
Marketing Extraordinaire