Thursday, March 21, 2013

Spring Cleaning Tips for Your Ecommerce Website

Spring is finally here which means it's time again to refresh your Ecommerce website. You don't have to implement a drastic, expensive re-design. Here are a few quick tips to freshen up your site this spring.
Tips for cleaning up your site:

  • Check for broken links and error pages
  • Update or improve navigation on your site. 
  • Replace any outdated images with new ones
Updating Content
  • Make sure product pricing and descriptions are accurate
  • Make sure contact information is accurate and provide multiple ways to contact your company (ex: email, phone, fax, social media, 'contact us' form)
  • Tweak/add new messages across your site in order to create new content for search engines
  • Move items around in your catalog to generate interest 
Add New Content
  • Feature an item for the spring
  • Add a blog to your site (this will also help boost search rankings)
  • If you already have a blog, make sure you frequently publish new posts
  • Consider investing in an SEO strategy to drive traffic to your site 

by Samantha Warner
Marketing Extraordinaire