Successful online sellers receive high volumes of email daily. Depending on the number of customer service representatives that are working together, managing buyer email can be a daunting task, and its importance is unyielding.
HelpScout reports that 41% of consumers expect a response within 6 hours. Failure to do so may result in negative reviews, penalties from various marketplaces, and ultimately reduced profits.
The following infographic (created by yours truly) highlights the importance of managing buyer email to maintain a positive customer service experience, boosting your feedback ratings, reviews and overall bottom line.