Thursday, September 18, 2014

7 Ways to Build Trust in Your eCommerce Site

Every element of an e-commerce website impacts the consumer's experience - from the time it takes a page to load to the availability of company and contact information. Entrepreneur laid out 7 online elements every e-commerce site needs in order to be trusted online.

  1. Page Speed - Retailers can see an 8% improvement in page value for every second that is shaved off a page's load time. 
  2. Web Design - The fonts, colors and navigation structure used on a website plays an important role in perceived trust online. 
  3. Privacy Policy - Transparency is key in terms of your privacy policy - letting customers know exactly how you intend to use their information. 
  4. Social Media Impact - Social media can positively or negatively influence trust, loyalty and perception. 
  5. Consumer Confidence - Reviews, testimonials and feedback displayed prominently onsite is a good way to gauge and showcase consumer confidence. 
  6. Company Information -  Consumers are more likely to purchase from a website that has contact information, company policies and other important information readily available onsite. 
  7. Third Party Trust Seals - One way to increase conversion rates is by having your website reviewed by trusted companies and displaying their trust seal onsite. 

Take a look at the original article, "The 7 Critical Elements Your eCommerce Site Needs to Be Considered Trustworthy," for more information and helpful tips for retailers. 

by Samantha Warner
Marketing Extraordinaire