According to a February 18, 2011 article in eMarketer, the most powerful form of product marketing is still by word-of-mouth. As the usage of social media sites increases, consumers are able to get their thoughts and feelings out about everything from world events to favorite products.
The “GlobalWebIndex Annual Report 2011” from Trendstream and Lightspeed Research reports that there is a behavior shift from creating content to sharing content. So who do we trust as a source for information?.....the report shows that there is a nearly 50% increase of internet users worldwide who trust product recommendations from social networking the most. Are your products being talked about?