Monday, January 6, 2014

Shocking Social Media Stats from 2013

Just like the latest trends in fashion, diet, and electronics, it's no surprise that social media habits have changed over the course of a year. Chances are, your social media strategy is no longer up-to-date. Before you finalize your plans for 2014, take a look at the following social media statistics from 2013 - some of them might surprise you.

  • The fastest growing demographic on Twitter is the 55-64 year age bracket. 
  • The fastest growing demographic on Facebook and Google+ is the 45-54 year age bracket. 
  • 189 million Facebook users are "mobile only." 
  • YouTube reaches more US adults (18-34) than any cable network. 
  • Every second, 2 new members join LinkedIn; however, LinkedIn has a lower percentage of active users (compared to Facebook, Pinterest, Google+ and Twitter). 
  • 93% of marketers use social media for business. 
  • 63% of smartphone owners keep their phones with them for all but an hour of their waking day. 
  • Even though 62% of marketers blog or plan to blog during the year, only 9% employ a full-time blogger

by Samantha Warner
Marketing Extraordinaire