Monday, November 18, 2013

Writing Product Descriptions that Sell

A wise man once said, "You can't compete if you don't have awesome meat." If you attended ICE Retailer 2013, you remember eBay's Rich Matsurra and his mouth-watering analogies for grilling meat; not to mention the tips he shared with online sellers.

One of his tips for successful selling was focusing on awesome listings. What better way to sell a product than by creating a clear, yet compelling product description?

The following article shared by Shopify lists 9 tips for writing product descriptions that sell:

  1. Focus on your ideal buyer
  2. Entice with benefits
  3. Avoid yeah, yeah phrases
  4. Justify using superlatives
  5. Appeal to your reader's imagination 
  6. Cut through rational barriers with mini-stories
  7. Seduce with sensory words
  8. Tempt with social proof
  9. Make your description scannable 

by Samantha Warner
Marketing Extraordinaire