3 Tips to Combat Ad Blockage for Mobile Commerce

The numbers say it all. 79% of internet users own a smartphone. Demandware says smartphones are responsible for 94% of the increase in digital commerce traffic, 74% increase in basket creation, and 47% increase in order growth. Mobile commerce is driving a significant amount of ecommerce boost.

Using Instagram to Drive Online Sales

Do you know where your potential customers are online? The answer is: everywhere. Most of you reading this article are in the business of selling. A big part of selling is attracting potential buyers and increasing brand awareness. Social media makes it easier than ever before for sellers to target their message to the audiences with the potential to increase revenue.

Using Amazon Forums Social Involvement to Boost Your Sales

Amazon works hard to make sure sellers as well as buyers are as well informed as possible. They've even gone as far as supporting community forums that allow questions be submitted in an open, public arena, allowing anyone who may have an answer the opportunity to share their information. This is a great opportunity for sellers to get involved by answering general questions on product they sell, and, in-turn making their brand more visible and even boosting sales.

Do They See You? Visibility on Social Media.

Social Media marketing gives organizations opportunities to create relationships with their customers that are more personal in nature, giving brands a much more human voice and making it easier for potential customers to buy in to a message. That is, if the massage is actually being seen.

Social Network Marketing - What to Avoid

Social network marketing is an essential part of a digital marketing strategy. According to the Pew Research Network, of the adults that regularly log onto the internet, 74% of those are active on social networks. The market is certainly thriving, however, as marketers, we often get distracted by chasing that coveted viral message by overselling, overpaying and oversharing.

What You Should Know About Visual Content

Pictures are worth 1000 words. And in 2014, the social media statistics are proving that is truly the case. HubSpot’s Marketing blog recently posted an article highlighting statistics showing that marketers who are effectively incorporating visual content are seeing increased engagement, traffic, and conversion rates.

Email Marketing v. Social Media Marketing

Oftentimes, new technologies and techniques distract and confuse us from what works and what we are actually trying to accomplish. Recently, marketers have been debating the merits of email marketing versus social media marketing, and if one is better than the other.

The Ideal Length for Blog Posts, Podcasts, Tweets and More

Our time is valuable, especially when it comes to online content and engagement. By next year, researchers expect consumers to be exposed to nearly 15+ hours of content each day. With so much information on the web, it's easy to become overwhelmed.

Shocking Holiday Predictions for eCommerce

Every retailer wishes it could accurately predict its success during the holidays, especially since quarter four represents nearly 20% to 40% of a retailer's annual sales. eCommerce analysts are working to predict this year's success judging by some of the most popular trends - from mobile commerce to video content.

Social Marketing Trends for the 2014 Holiday Season

According to the National Retail Federation, consumer spending is expected to increase 8% this holiday season, bringing in nearly $650 billion in sales. With over 1.32 billion users on Facebook, 271 million on Twitter, and 150 million on Instagram, it's no surprise that companies are investing more time and money on social marketing this year compared to last.

Facebook & Twitter: Breaking into the Ecommerce Space

Social media giants, Facebook and Twitter, are inching closer to becoming preferred social commerce platforms. Both companies are testing "Buy Now" buttons onsite with the goal of increasing user engagement while providing added value to advertisers.

What Every Company Should Be Doing on Twitter

For busy online retailers, the thought of sharing content regularly across all social media sites can be overwhelming, but there are many ways to simplify the process. We've laid out 10 important, yet simple ways to get the most out of your time on Twitter.

Shocking Social Media Stats from 2013

Just like the latest trends in fashion, diet, and electronics, it's no surprise that social media habits have changed over the course of a year. Chances are, your social media strategy is no longer up-to-date. Before you finalize your plans for 2014, take a look at the following social media statistics from 2013 - some of them might surprise you.