Wednesday, March 5, 2014

Setting Up Additional Amazon Stores

Ready to setup another Amazon account to read in ReplyManager? Your RM template comes preconfigured with Amazon folders and rules for your first store and setting up additional stores is simple - just follow the steps below.

Before you begin, take a moment to decide how many folders you will want for your Amazon store (shipping, returns, etc.). For optimal organization, we suggest you begin by separating out Amazon Customer Inquiries from Amazon System Messages.


Step 1 - Setup Folders
Go to Maintenance > Folders, Add New Folder

Create Amazon Customer Inquiries Folder (for each additional store)
  • Enter the Name of your Amazon folder (ex: Amazon FR - Customer Inquiries)
  • Insert a From Email address for replies. This must be a registered email address with your Amazon account (required in order to reply to customer messages). 
  • Save Changes. 



Create Amazon System Messages Folder (for each additional store)
  • Enter the Name of your Amazon folder (ex: Amazon FR - System Messages)
  • This folder is meant to capture system messages from Amazon and won't require a response, so there really is no additional configuration needed for this folder. 
  • Save Changes. 

Step 2 - Create Matching Rules
Go to Maintenance > Rules, Add New Rule
    Each folder has a rule associated with it that identifies and routes incoming Amazon messages to the matching folder.

    Create Amazon Customer Inquiries Rule (for each additional store)
    • Enter the Name of your rule and set the ranking to 4
    • Set the Conditions to match All Conditions
    • Add the following condition:

      From > Contains > @marketplace.amazon.fr (for other international Amazon stores, refer to the list below for the appropriate address)
    • Select a folder to route the emails into (Amazon FR - Customer Inquiries). 
    • Apply This Rule to the appropriate account. It is ok to select ALL accounts until you enter the new email account information (under Maintenance > Accounts). Once you have created the account (Do NOT make the account active yet), return to this rule and highlight the specific email account. 
    • Save Changes. 


    International Amazon Stores: 
    Amazon US (United States) - @marketplace.amazon.com
    Amazon CA (Canada) - @marketplace.amazon.ca 
    Amazon UK (United Kingdom) - @marketplace.amazon.co.uk
    Amazon FR (France) - @marketplace.amazon.fr
    Amazon JP (Japan) - @marketplace.amazon.co.jp
    Amazon AT (Austria) - @marketplace.amazon.at
    Amazon DE (Germany) - @marketplace.amazon.de
    Amazon ES (Spain) - @marketplace.amazon.es
    Amazon IT (Italy) - @marketplace.amazon.it
    Amazon AU (Australia) - @marketplace.amazon.com.au
    Amazon CN (China) - @marketplace.amazon.cn
    Amazon BR (Brazil) - @marketplace.amazon.br
    Amazon IN (India) - @marketplace.amazon.in
    Amazon MX (Mexico) - @marketplace.amazon.com.mx


    Create Amazon System Messages Rule
    • Enter the Name of your rule and set the ranking to 5
    • Set the Conditions to march All Conditions.
    • Add the following condition:

      From > Contains > @amazon.fr (for other international Amazon stores, refer to the list below for the appropriate address)
    • Select a folder to route the emails into (Amazon FR - System Messages). 
    • Apply This Rule to the appropriate account. It is ok to select ALL accounts until you enter the new email account information (under Maintenance > Accounts). Once you have created the account (Do NOT make the account active yet), return to this rule and highlight the specific email account.
    • Save Changes. 


    International Amazon Stores: 
    Amazon US (United States) - @amazon.com
    Amazon CA (Canada) - @amazon.ca
    Amazon UK (United Kingdom) - @amazon.co.uk
    Amazon FR (France) - @amazon.fr
    Amazon JP (Japan) - @amazon.co.jp
    Amazon AT (Austria) - @amazon.at
    Amazon DE (Germany) - @amazon.de
    Amazon ES (Spain) - @amazon.es
    Amazon IT (Italy) - @amazon.it
    Amazon AU (Australia) - @amazon.com.au
    Amazon CN (China) - @amazon.cn
    Amazon BR (Brazil) - @amazon.br
    Amazon IN (India) - @amazon.in
    Amazon MX (Mexico) - @amazon.com.mx



    Step 3 - Setup Email Account
    Go to Maintenance > Accounts, Add New Account (POP3/IMAP)

    Now that you've setup your messages to route properly, the next step is to configure your email account to read. ReplyManager reads from any Registered POP3 or IMAP account associated with your Amazon store (or any other selling platform).

    • Make the Account "Not Active" (In step 4, you will need to go back and apply the rules you setup to this email account). 
    • Mail Server: This information comes from your mail host. Refer to our list of common mail server information
    • Delete Messages From Server: Mark this box only if you want messages to be deleted from your mail server. We suggest avoiding this option until you are confident with your configuration. 
    • Type: Select Type from the drop-down menu (leave the Port blank). 
    • Enter the Username and Password associated with your email account
    • Force Message into Folder: - None - (this will allow messages to be routed properly by the rules you setup). 
    • Do NOT make the account active yet! (Yes, this is important) 
    • Save Changes. 




    Step 4 - Apply the Rule 
    In order for your messages to be routed properly, your rules need to be applied to the right email account.

    Go to Maintenance > Rules
    • Return to your Amazon Customer Inquiries & Amazon System Messages Rules. 
    • Apply the Rule to the email account you just configured. 
    • Save Changes.





    Step 5 - Activate Your Email Account
    • Return to the POP3/IMAP account from step 3.
    • Make the mail account "Active
    • Save Changes.




    by Samantha Warner
    Marketing Extraordinaire