Elto, an online curator of marketing and web design services, has laid out 21 website tweaks to help improve conversions onsite. Here's a look at a few:
- Trust Signals on Product Pages: Trust signals can be anything from a free shipping icon to a money back guarantee logo. These help first-time customers feel more comfortable purchasing from your site.
- Prominent Contact Details: Whether your staff is available via email, phone, live chat, etc., be sure to display that information prominently onsite - making it easy to get in touch with your sales department.
- Recommended Products: Displaying recommended products during the checkout process and on product pages is a good way to give first-time visitors a sneak peek at what other products you have to offer.
by Samantha Warner