Thursday, July 10, 2014

Ways to Increase Website Conversions

The world of e-commerce and web design is constantly changing, challenging retailers to stay up-to-date on the latest trends. Making small improvements to a website (like adding live chat or testimonials) can make a huge impact on conversion rates, turning first-time visitors into repeat customers.

Elto, an online curator of marketing and web design services, has laid out 21 website tweaks to help improve conversions onsite. Here's a look at a few:

  • Trust Signals on Product Pages: Trust signals can be anything from a free shipping icon to a money back guarantee logo. These help first-time customers feel more comfortable purchasing from your site. 
  • Prominent Contact Details: Whether your staff is available via email, phone, live chat, etc., be sure to display that information prominently onsite - making it easy to get in touch with your sales department. 
  • Recommended Products: Displaying recommended products during the checkout process and on product pages is a good way to give first-time visitors a sneak peek at what other products you have to offer. 

by Samantha Warner
Marketing Extraordinaire