According to the National Retail Federation, consumer spending is expected to increase 8% this holiday season, bringing in nearly $650 billion in sales. With over 1.32 billion users on Facebook, 271 million on Twitter, and 150 million on Instagram, it's no surprise that companies are investing more time and money on social marketing this year compared to last.
Take a look at this infographic created by
Offerpop. In it, you'll learn:
- The primary goal of nearly 62% of marketers this holiday season
- Where 92% of marketers plan to spend the majority of their budget
- Whether marketers are investing in untested social networks (Snapchat, Wanelo, etc.)
