3 Tips to Generate More Revenue from Adwords Holiday Campaigns

The seasons are changing and we are heading into the holiday shopping season, are you ready for the busiest time of year?  Finch knows that this time of the year companies are putting final touches to their marketing plans for Q4.  You are making your list and checking it twice in order to beat out your competition and gaining more sales from your marketing efforts.  We want to help you make sure what you have in place is what will make 2015 a year to remember.

2015 UK and US Holiday Shipping Deadlines

It’s that time of year! The holiday season makes or breaks the entire year for many etail sellers. Quick, on time deliveries are no longer optional, but absolutely necessary in order to thrive. The big three U.S. shippers recently released their shipping deadlines for delivery by December 25th. Be sure to mark these dates for domestic services on your dashboard calendars, sellers!

Cyber Monday. Are you ready?

Cyber Monday is fast approaching. 2014 saw over $2 billion dollars on this single day. Hopefully everyone has completed their etail homework and has a plan in place to make the most out of this busy sales day. RJMetrics reports that the holiday shopping season can result in 30% of a seller’s entire year. The holidays can literally make or break a business.

3 Tips to Reduce Cart Abandonment

You’re doing all of the right things to reduce cart abandonment - good design and navigation, easy checkout - but buyers continue to abandon their shopping cart. You’re not alone.. According to eCommerce personalization experts Barilliance, during the Black Friday/Cyber Monday weekend of 2014, there was a shopping cart abandonment rate of 65%. With the 2015 holiday prep that is going on for many etailers (and we hope you are one of them) this is a very real concern.

Christmas in July. 5 Tips to Prep for the 2015 Holiday Season.

We know that we’re in the height of summer, but a successful holiday selling season really starts now. Last year, retail sales grew 4% for November and December. This is the time when successful sellers start analyzing last year’s results if they haven’t already, and formulating a strategy for the end of the current year.

Online Sales Outshine Brick & Mortar During 2014 Holidays

The economic landscape is improving, and consumer confidence is on the rise! Due to an improving job market and lowered gas prices, shoppers are spending more freely than they had been in the past few years. This is an especially welcome trend for online sellers, as the seemingly continual upward movement of online sales ensures they are getting an increased share of retail sales profits.

3 Easy Steps to Increase Valentine’s Day Sales

The National Retail Federation reported that Valentine’s Day sales amounted to $17.3 Billion last year. You don’t need to completely alter your stock to be able to join in on the Valentine’s Day selling. Get creative. Do you sell anything that’s red or pink? Anything with hearts, or the word Love in the title? You may already have profit boosters in your inventory!

Shocking Holiday Predictions for eCommerce

Every retailer wishes it could accurately predict its success during the holidays, especially since quarter four represents nearly 20% to 40% of a retailer's annual sales. eCommerce analysts are working to predict this year's success judging by some of the most popular trends - from mobile commerce to video content.

USPS Shipping Deadlines Announced

In a recent article, we learned about UPS and FedEx's plans to avoid a repeat of last year's holiday shipping fiasco. The United States Postal Service has also released it's plans for the holiday season, announcing its suggested mail-by deadlines for retailers and consumers alike.

UPS, FedEx Urging Retailers to Rethink Holiday Shipping Deadlines

Last year's holiday shipping fiasco left nearly 2 million packages stranded across the United States just before Christmas. This was caused (in part) by severe weather, a condensed holiday shopping season, and an overwhelming volume of last-minute packages dropped off for shipment at UPS and FedEx locations.

Social Marketing Trends for the 2014 Holiday Season

According to the National Retail Federation, consumer spending is expected to increase 8% this holiday season, bringing in nearly $650 billion in sales. With over 1.32 billion users on Facebook, 271 million on Twitter, and 150 million on Instagram, it's no surprise that companies are investing more time and money on social marketing this year compared to last.

4 Ways to Prepare for the 2014 Holiday Season

We're only a few months away from the busiest, most profitable season for e-commerce and experts are already predicting online sales to reach nearly $300 billion.

Interesting Facts About Consumer Spending This Valentine's Day

For some retailers, Valentine's Day is the second-most profitable time of the year next to the Christmas holiday. Between jewelry, candy, greeting cards, clothing and other gifts, Valentine's Day is expected to bring in nearly $17.3 billion in sales. Take a look at the National Retail Federation's recent survey to get an idea of what to expect this year.

Holiday Package Delivery Falls Short

The US holiday shopping season was a success, bringing in $608.1 billion in sales between November and December (a 3.8 percent increase from last year). While free shipping and guaranteed delivery by Christmas gave consumers incentive to shop online, many were dissatisfied with their experience. A recent study shows that 1 in 10 eCommerce packages were received damaged this year.

Holiday Hours and Best Wishes!

The team at ReplyManager would like to wish everyone a very Happy Holiday and a Prosperous 2014. Our support staff has been working really hard this year, so to reward them, we've decided to give them a bit of a break by limiting support to email only from December 24 to January 1st.

Adding Temporary Users for Holiday Sales and Returns

It's never too late to hire on extra help with holiday sales and returns. If you're planning to add temporary customer service agents during the next few weeks, take a look at how to set them up in ReplyManager, granting them access only to certain information, and NEVER exposing them to your personal marketplace information.