Tuesday, December 23, 2014

Finding Success Using eCommerce Product Videos

In a recent article, eCommerceFuel helps retailers find success producing video for their eCommerce websites. Aside from the many strategies included in its guide, you'll learn that product and branding videos may not be as difficult to implement as you initially thought - and the time invested will be worth it in the end.

Why? Studies show that consumers who view product videos are nearly 85% more likely to purchase an item than those who don't.

Take a look at the article, "Lights, Camera, Action: How to Sell Your Brand and Move More Product with eCommerce Product Videos." In it, you'll learn:

  • The power of video and how one company was able to increase monthly sales from $10k to $60k in just over a year. 
  • What you need to get started with video (even if you're starting from scratch). 
  • Which types of video content to consider (product reviews, branding & lifestyle, etc.). 
  • Where these videos should be hosted (third party sites or paid hosting). 
  • How to market these videos once they're produced.