Wednesday, December 17, 2014

Online Shopping Habits: Men vs. Women

I'm sure many of us would like to contest the differences (and similarities) between men and women in terms of their shopping habits and preferences. A recent infographic has done just that, highlighting the ways in which men and women research products, use coupons and actually make purchase decisions.

Take a look at the GetElastic infographic, "18 Ways to Persuade Visitors to Buy: The Gender Divide." In it, you'll learn the importance of:

  • Return policies
  • Payment options
  • Navigation and search 
  • Product comparisons & recommendations
  • Online chat
  • Free shipping
  • Customer ratings & online reviews
  • Social media
  • Coupons, promotions and email marketing