New methods of reaching target markets are evolving in an ever-changing society. It turns out teen shoppers like tutorials and will go to websites that will entertain them about the new products instead of quote the latest research. According to an article in eMarketer, FEBRUARY 25, 2011, in an interview with the Executive Vice President of Tobe Report, a leading fashion industry publication, teens like to be entertained while they shop.
Retailers need to know their different groups of consumers and try to find ways to tap into that particular market. If you want the teen shoppers, add tutorials to your website on how to apply makeup or how to put the latest outfits together, or what the celebrities are wearing. Teens love to tell you what they think, so its really about providing the tools on your site so girls can share information.