Thursday, December 11, 2014

Targeting Your eCommerce Marketing Message

One of the most fascinating things about life is the fact that everyone is unique. Each person has different likes, dislikes, worries, values, fears, etc. In terms of marketing, the same holds true - so crafting one message to speak to all audiences should never be the focus of a marketing strategy.

A recent article from Localytics explains that the key to creating an effective messaging campaign is to target the message to each individual based on a variety of user attributes.

While the article focuses mainly on the idea of app marketing, these strategies can be used across all marketing campaigns. Here are some of the most common user attributes to consider when crafting your marketing message:

  • Age
  • Location
  • Gender
  • Favorites
  • Last Purchase Date & Item
  • Rewards Points
  • Web and In-Store LTV (Customer Lifetime Value) 

Take a look at the article, "7 User Attributes for Targeting Your eCommerce Messaging Campaigns" for details about each attribute and tips on how to use these together to create a personalized and effective campaign.

by Samantha Warner
Marketing Extraordinaire