Can Niche Ecommerce Sites Beat Amazon?

For years, small online retailers have found themselves benefitting from Amazon’s large customer base, yet struggling to hold a place of their own in the market. There are certain marketing tactics that niche sites can use to gain a competitive edge.




Here are 5 marketing tactics for niche sites:

1. "Out-Amazon" Amazon
2. Use URLs in ads
3. Emotionally connect with customers
4. Remember that people buy from people
5. Create focused content and social profiles

Check out the article at http://econsultancy.com/us/blog/63210-five-ways-niche-ecommerce-sites-can-beat-amazon

by Samantha Warner
Marketing Extraordinaire