M-Commerce in the United States
A recent report from Forrester Research predicts that mobile commerce will reach nearly $114 billion in 2014 ($38 billion from smartphones + $76 billion from tablets). As retailers work to enhance the mobile shopping experience and consumers become more comfortable purchasing items directly from these devices, you can expect these numbers to rise.
M-Commerce in the United Kingdom
Consumers across the United Kingdom are quickly adopting the use of mobile devices for retail purchases. The following statistics shared by Mobile Marketing Magazine highlight this growth (based on findings from February 2014 to April 2014):
- Over one third of all online sales are made on mobile devices
- Mobile commerce has risen to 34% - up from 20% last year
- Over the past four years, mobile commerce has grown by 3400%
- 48% of website visits came from smartphone and tablet users (up from 30% last year)