Understanding bounce rates and what causes them to fluctuate is important when analyzing your site - and finding ways to improve. Bigcommerce recently published a guide and short video to highlight e-commerce bounce rates. Check out the article, "4 tips to improve ecommerce bounce rate right now to #SellMore."
In it, you'll learn:
- The difference between Bounce Rates and Exit Rates
- The four main contributors to bounce rate
- What a good bounce rate is for online stores
- How to improve your e-commerce bounce rate
by Samantha Warner