Tuesday, August 26, 2014

Improving Your Ecommerce Bounce Rates

Bounce rates illustrate the percentage of people who visit a website and leave without clicking through to any other pages. For ecommerce sites, the reasons behind high bounce rates may vary. For example, either the experience wasn't what they expected, they had a hard time navigating, or something else may be preventing them from engaging further with the site.

Understanding bounce rates and what causes them to fluctuate is important when analyzing your site - and finding ways to improve.  Bigcommerce recently published a guide and short video to highlight e-commerce bounce rates. Check out the article, "4 tips to improve ecommerce bounce rate right now to #SellMore."

In it, you'll learn:

  • The difference between Bounce Rates and Exit Rates
  • The four main contributors to bounce rate
  • What a good bounce rate is for online stores
  • How to improve your e-commerce bounce rate

by Samantha Warner
Marketing Extraordinaire