In its article, "The rest is noise: what makes an e-commerce site shine online?" The Guardian shares the following tips for retailers:
- Start thinking from a user-platform perspective
- Use content marketing to differentiate yourself from competitors
- Implement how-to guides and similar resources to personalize the experience and add value to content
- Promote content across all channels (social media, paid search, etc.)
Visit The Guardian Blog for best practices when using the tips above.
by Samantha Warner
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