Friday, August 22, 2014

Breaking Through the Clutter of Online Content

On any given day, consumers are exposed to nearly 5,000 marketing messages, send and receive over 82 billion emails, and bury themselves among the 500+ million tweets sent per day. Given this overload of online content, how can businesses break through the clutter to promote consumer engagement with their own brands?

In its article, "The rest is noise: what makes an e-commerce site shine online?" The Guardian shares the following tips for retailers:
  • Start thinking from a user-platform perspective
  • Use content marketing to differentiate yourself from competitors
  • Implement how-to guides and similar resources to personalize the experience and add value to content
  • Promote content across all channels (social media, paid search, etc.)

Visit The Guardian Blog for best practices when using the tips above.

by Samantha Warner
Marketing Extraordinaire

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