Tuesday, September 2, 2014

Getting to Know the Mobile Consumer

Ecommerce Outtakes recently shared an infographic highlighting a persona of mobile consumers and providing insight to their browsing and purchasing behaviors - many of which may come in handy as we head into Q4.

What's fascinating about this infographic is the percentage of users currently using smartphones as an integral part of the purchase process (90%) and the expected growth for mobile commerce. By 2018, mobile commerce sales are estimated to reach $626 billion - almost equalling global e-commerce in 2013 ($638 billion).

Take a look at the infographic on EcommerceOuttakes.com. In it, you'll learn about:

  1. Cloud and Mobile Data
  2. Mobile Commerce
  3. Mobile in Retail 
  4. Mobile Visuals
  5. Business and Mobile Consumers
  6. Lifestyle and Enviornment 

by Samantha Warner
Marketing Extraordinaire