Inventory is the Key to Successful Selling

In the competitive world of e-commerce, there are a number of tools and services designed to help sellers rise above the competition - from shopping cart solutions to fulfillment services. To many experts, inventory alone may be the most important element of an e-commerce business, and choosing the right product categories is the first step toward success.

Mike Ugino, co-founder and CMO of Sellbrite, highlights the importance of inventory in his article, "Inventory Still the Name of the Game." In it, you'll find:

• Insight to why seller tools (shopping cart solutions, fulfillment services, etc.) can only take you so far as an online seller
• How Amazon made its success based on inventory alone
• Ways to capitalize on the marketplace as it is

by Samantha Warner
Marketing Extraordinaire