Online Sales Outshine Brick & Mortar During 2014 Holidays

The economic landscape is improving, and consumer confidence is on the rise! Due to an improving job market and lowered gas prices, shoppers are spending more freely than they had been in the past few years. This is an especially welcome trend for online sellers, as the seemingly continual upward movement of online sales ensures they are getting an increased share of retail sales profits.

Holiday sales have been on the upward swing since 2011. The National Retail Federation recently reported that the 2014  US holiday season saw non-store sales grow 6.8% to $101.9 billion in November and December while brick-and-mortar stores had an increase of 3.46% to $514.2 billion. In 2014, total retail sales increased by 4% from November through December from 2013. This was in line with their 4.1% growth prediction prior to the holiday season.

Take a look at Internet Retailer’s article “Non-store sales grow twice as fast as store sales during the holiday season” . It reports the findings of the National Retail Federation’s 2014 holiday sales data, and points toward continued consumer confidence and spending as well as an upward trend in online retail spending.

Barbara Anderson

Marketing Coordinator