Take a look at the article, "4 Predictions for the 2014 Holiday Shopping Season" to learn what the holiday season might have in store for retailers, including:
- An increase in mobile traffic and sales - likely to account for nearly 1/3 of all fourth quarter sales.
- Free shipping offers across multiple sites - likely to account for nearly 70% of eCommerce shipments.
- In-store pick-up offered by brick and click stores - providing more benefits to retailers.
- More retailers hoping to increase conversions with the use of video - especially on product pages.
by Samantha Warner