Thursday, November 6, 2014

Shocking Holiday Predictions for eCommerce

Every retailer wishes it could accurately predict its success during the holidays, especially since quarter four represents nearly 20% to 40% of a retailer's annual sales. eCommerce analysts are working to predict this year's success judging by some of the most popular trends - from mobile commerce to video content.

Take a look at the article, "4 Predictions for the 2014 Holiday Shopping Season" to learn what the holiday season might have in store for retailers, including:

  • An increase in mobile traffic and sales - likely to account for nearly 1/3 of all fourth quarter sales. 
  • Free shipping offers across multiple sites - likely to account for nearly 70% of eCommerce shipments.
  • In-store pick-up offered by brick and click stores - providing more benefits to retailers. 
  • More retailers hoping to increase conversions with the use of video - especially on product pages. 

by Samantha Warner
Marketing Extraordinaire