Thursday, March 19, 2015

Knowing When to Advertise on What Device

Do you know when a customer is most likely to purchase something on their phone or tablet vs desktop or laptop? Or what type of advertising works best on what device?
Learning about the online buying habits of consumers is imperative to maximize engagement and the ROI of your marketing dollars.

Internet Retailer recently published an article discussing the importance of learning the shopping habits of your customers in order to maximize ad spending. If you know when a customer is likely to respond to advertising on a certain medium, you know when to have that type of campaign running. For example:

  • Advertisements on mobile devices see 17% more clicks on Sundays
  • Desktop ads see 9% more clicks on Mondays
  • Facebook ads are 15% more successful on Friday

Most of us have limited marketing budgets. To get the most bang for our buck, we need to learn how and when our customers are likely to shop. Take a look at the article “Introducing ‘Mobile Search Sundays’ and ‘Desktop Search Mondays.’” It shares insights on how to adjust marketing ad spending to increase the likelihood of customer interaction.

Barbara Anderson
Marketing Coordinator