Friday, February 7, 2014

Trending: Ecommerce Website Design for 2014

In the past few years, mobile ecommerce has soared. In 2010, mobile made up only 3% of total ecommerce sales. By the end of last year's holiday season, that number increased to 11%. As more consumers turn toward mobile devices to make purchases, design trends that tailor shopper experiences to the device they use have been emerging. And implementing them could mean the difference between making or losing a sale.

Last year, we published "The Need for Mobile-Friendly eCommerce Sites," an article highlighting the features and capabilities that users would like to see on an ecommerce site. Recently, Practical Ecommerce shared 7 Ecommerce Design Trends for 2014 - many of which address the very same requests:

  1. Responsive Web Design - Responsive design is a way of building websites that provides an optimal viewing experience across multiple devices. The goal is to create one website that looks good and functions on any device (phone, tablet, desktop) - without pinching, zooming and scrolling. 
  2. Finger-Friendly Interfaces - When using a mobile device, consumers either use their fingertips or a stylus to browse a website. Ecommerce companies are now updating their sites with mobile-friendly features such as larger navigation buttons and links - making it easier to browse on any device.
  3. Flat Design - This year, you can expect more companies to implement flat design, focusing on a simple user interface with strong colors, interesting fonts, and a more dimensional look.
  4. More Content on One Page - In 2014, you can expect to see ecommerce companies consolidate more information and content into individual pages. This allows visitors to get more information about products and services without having to load additional pages.
  5. Interesting Fonts - Be on the lookout for interesting fonts. Many ecommerce companies are turning to custom fonts to convey the brand's style.
  6. Big Graphics - With the right design strategy, companies can use large images (relative to screen size) to link to products and other pages, making it easy for users to click through on mobile devices.
  7. Video & Other Rich Content - Internet users love watching videos, regardless of the device they're using. More retailers are using video to display useful content and information about products, services, etc.

Take a look at the entire article from Practical Ecommerce

by Samantha Warner
Marketing Extraordinaire