Tuesday, March 25, 2014

What Every Company Should Be Doing on Twitter

For busy online retailers, the thought of sharing content regularly across all social media sites can be overwhelming, but there are many ways to simplify the process. We've laid out 10 important, yet simple ways to get the most out of your time on Twitter.

Your Twitter Profile 
Make sure all of the information listed on your Twitter profile is consistent with your branding. Does your Twitter page (including the types of posts you share) match the the tone of your Facebook, Google+, LinkedIn, etc.? Make sure your brand is easily identifiable across all platforms.

Link your Page
On the same note, make sure your Twitter profile is easy to find. Add a Twitter badge to your company website and utilize your other social media pages to build your followers. Post a link to your Twitter page on Facebook, Google+, LinkedIn, etc.

Do some research on your industry - searching for relevant keywords and other Twitter users that have a similar (yet larger) follower base. Tip: Start by making a list of industry influencers and begin following them. Interact with their posts regularly (commenting, retweeting, etc.). The goal is to familiarize them with your company so that in the future, they will be more likely to retweet or share your content.

Be Active
The average lifespan of a tweet is extremely short. The most engagement happens within only an hour of posting - making it easy to get lost in the crowd. Posting nearly 10 times per day will help to ensure your company isn't forgotten about on Twitter. Tip: because the lifespan of a tweet is so short, it's okay to share the same content multiple times in one day - just as long as the content you share is relevant and worthy of sharing! If you have blog content from months ago, Twitter is a good way to bring it back to life.

Engage & Interact
If someone mentions you in a post or retweets one of your posts, make sure to respond back to them. A simple, "@twitteruser, thanks for the RT!" is all it takes. Similarly, if you come across an interesting article, retweet it. Resources like Hootsuite make it easy to monitor these posts - and it's free!

Keep Up With Trending Topics & Hashtags
Look for opportunities to use trending hashtags or engage in conversation with others. This is a good way to get in front of an audience that you might not have otherwise been able to! Take a look at our previous post, "Do's and Don'ts of Hashtags" for helpful pointers.

Run Promotions on Twitter
If your company offers discounts or coupons frequently, Twitter is a great place to share them. Tweeting a simple, "The first 20 people to retweet this will receive a 10% discount!" is a good way to get some traffic to your page (and hopefully score a sale!).

Share Videos, Photos & Engaging Content
Social media users love photos and videos and are more likely to engage with brands if they post such content. How much do they love photos/videos? Social Media Examiner revealed that photos on Facebook typically generate 53% more likes than the average post.

Promote your Tweets
If you have an interesting tweet that you feel would resonate well with a large number of people, promote it. Just make sure it's not spammy - the last thing you want to do is make a bad first impression on a large number of people. Make sure the content is interesting and brings value to those who click on your link. Promoting tweets is cheap and (again) it gets you in front of more people.

Use Analytics to Track your Tweets
Last but not least, using analytics is a good way to track your results and determine what works and what doesn't.

On that note, make sure to Follow us on Twitter !

by Samantha Warner
Marketing Extraordinaire