Christmas in July. 5 Tips to Prep for the 2015 Holiday Season.

We know that we’re in the height of summer, but a successful holiday selling season really starts now. Last year, retail sales grew 4% for November and December. This is the time when successful sellers start analyzing last year’s results if they haven’t already, and formulating a strategy for the end of the current year.

What You Should Know About Visual Content

Pictures are worth 1000 words. And in 2014, the social media statistics are proving that is truly the case. HubSpot’s Marketing blog recently posted an article highlighting statistics showing that marketers who are effectively incorporating visual content are seeing increased engagement, traffic, and conversion rates.

Email Marketing v. Social Media Marketing

Oftentimes, new technologies and techniques distract and confuse us from what works and what we are actually trying to accomplish. Recently, marketers have been debating the merits of email marketing versus social media marketing, and if one is better than the other.